Polisan Home Cosmetics

We're The Master of Color in Turkey

After reinforcing their structure with the Japanese Kansai and the US-based Dow Chemical partnerships, Polisan Kansai have drawn the color map of Turkey by virtue of their unique experience. Having always pioneered colors for the exterior and interior painting, Polisan Kansai, continues adding further colors to those of Turkey.

Being the most widespread and most accessible paint brand of Turkey, Polisan Paint drew the Color Map of Turkey in 2017 with the contribution of the Color Codes Consultant Zeynep Tarhan Muslu, within the framework of the data obtained by Polisan Paint at more than 7,000 sales points.

Having gone through a strong wind of change in recent years, Turkey has also been going through a successful color transformation. This year, Turkey has turned towards the shades of white and grey for the exterior as much as she never did. While the shades of white and grey are also prominent for the interior; the pursue for the personalization of spaces with colorful touches also continues. Pastel shades such as blue, green and purple as well as beiges with a tough of red are highly preferred as the highlight colors.

Zeynep Tarhan Muslu noted that Turkey has passed through a successful change of color and said, “This serious regeneration in the indoor and outdoor color selections creates the initial steps of a long-term color adventure, particularly in expanding cities. We can summaries the new consumer tendencies in color preferences as a minimalist lifestyle aspiration, quest for lightness and a need for simplification."

Having partnered with the technology giant Japanese Kansai for paints, and the US-Based Dow Chemical® for chemistry, Polisan has introduced its trailblazing interior and exterior paints in the architectural coating category, and it ranks among the most widespread and most easily accessed brands of the industry with more than 7,000 sales points reaching all over Turkey. Polisan drew the 2017 Color Map of Turkey with the data obtained from their widespread distribution network.

Polisan Kansai Paint Marketing and Channel Strategy Director Dilek Çolakoğlu commented on the color map:

“There is a huge historical and cultural accumulation in the World. An important part of it has occurred in the geography of Turkey, where we live today. There are traces of various cultures at each part of our country, which is a cradle of civilizations. The tastes and colors of our geography where such differences have been melted and blended in the same pot, also vary from one region to the other, one village to the other and one person to the other; but when we look at the overall picture, it gives us some messages. And about these messages, the experienced and specialized Color Codes Consultant Zeynep Tarhan Muslu interpreted the colors for our consumers. As Polisan Kansai Paint, we will continue discussing both tastes and colors of our consumers. We will continue being the startup point and the color of trailblazing for products and services which respond to our customers' needs and more. .

Unique Data from Polisan's Wide Sales Network

Having contributed to the study, the Color Codes Consultant Zeynep Tarhan Muslu pointed that they easily knew which colors were preferred where and how much while interpreting the color selections of 2017 in Turkey thanks to the wide sales network of Polisan, “These unique data are very precious, the massive color tendencies enable us to make very interesting anthropological inferences, observe the personal and massive tendencies beforehand and create a tendency forecast.”

Zeynep Tarhan Muslu noted that Turkey has passed through a strong wind of changes in recent years, the globalization peaked very quickly on the one side, and any kind of information sharing could be realized in seconds; meanwhile the dynamics of the country have also evolved very swiftly.

Turkey is going through a Successful Change of Color

Zeynep Tarhan Muslu noted that under the light of all these changes, Turkey went through a successful color change and said:

"We see very positive, long-term planned, researched and thoroughly considered applications have been made about coloring spaces. This serious renewal in exterior and interior color selections creates the early steps of a long-term color adventure particularly in expanding cities. We can summarize the new consumer tendencies in color preferences as a minimalist lifestyle aspiration, quest for lightness and a need for simplification.

This year, Turkey has turned towards the shades of white and grey for the exterior as much as she never did. Particularly the new rising structures have been colored in a manner not to strain the eyes and create a perception of color which rises towards the sky. For city skylines, simpler, shade to shade transitive color applications have been preferred.

While the shades of white and grey are also prominent for the interior; the pursue for the personalization of spaces with colorful touches also continues. Salient colors which entered the list in the low ranks are an important indicator that the use of emphasizing colors for interior coloring has started to become popular in Turkey.

The consumer creates vibrant color highlights in small sections even in the spaces colored with white or beige-like shades.

Pastel shades such as blue, green and purple as well as beiges with a tough of red are highly preferred as the highlight colors. Furthermore, wall paint applications with transitive color shades have also started to be applied for interiors pleasantly."


Shades of White and Grey for the Exterior

According to the comments of Zeynep Tarhan Muslu; Bahama White and Ivory Beach are in a sweet competition for exteriors in the overall Turkey, similar to the previous years. Shade to shade transitions created by this couple of colors provides a successful coherence at many geographical structures. Another highly preferred color is Snow White. The most striking shade of white of the year is Smoke White by far. The strong dominance of the shade of grey in the lists for the exteriors hints that Turkey has gone through a serious simplification with respect to color preferences for the exterior.



Cream and Beige Colors are Dominant for Interiors

For interiors, primarily Charismatic Cream with warmth in its pigments, followed by warm yellow touches of Light Ivory, Sahara Beige and Beach Beige are those most preferred. Furthermore, more innovative modern and lightness-filled colors, Plain Beige, Romance, Plain White and New Pearl are highly preferred, providing the simplification in color preferences. In addition to white-like colors, light pastel shades Happy Blue and Royal Lila are also on demand. Particularly those who seek alternatives for white prefer light pastels.


Regional Tendencies of 2017

Marmara Region prefers bright tones for interiors such as Beach Beige for interiors, Plain Beige and Plain White. For exteriors, Bahama White which looks simple and clean at least as much as interiors is the color that receives the highest interest.

Aegean Region's most preferred interior colors include the White Dreams series at the top of the list. Having gone through a simplification compared to the vibrant and highly colorful selections of the previous years, there is a color that Aegean Region has not given up and preferred for creating partial highlights: the Flag Red... For the Exterior, there are traces of the grey family which make you feel balance and tranquility. At the coastal line, Marginal Grey, Storm Grey and Hurricane Grey are among the exterior color options mostly preferred.

For the interior selection of the Mediterranean Region, in addition to light and most frequently preferred tones, Champagne, which gives some warmth with its gold-like effect and Romance which is noted with neutral touches are quite dominant. For exteriors, Pink of the Maldives has been included among the preferred colors. The Mediterranean, fond of creating warm couples, consumes Snow White and Chocolate abundantly.

The Black Sea Region, uses the tones compatible with its green nature for exteriors, quite rightfully, and quite in line with the fashion. The Black Sea, which does not like diverting from beiges, added Champagne, a warm tone among the dominant colors for exteriors into its list. For Exteriors, Bahama White and Ivory Coast, which are minimalist and modernist colors with the touch of yellow, created a major impression while the inclusion of the Hurricane Grey creates a contrast which perfectly suits the Black Sea.

The Central Anatolia Region shows a tendency similar to that of the overall country. Yellow touches proportional to the climate are dominant for interiors. Sahara Beige and Light Ivory, which create a light and vibrant feeling, literally “bring the sun in spaces!” and give a warm touch to spaces. For exteriors, the Pink of Maldives has a prominent place among the selections, a high contract and assertive use of double colors is noted: Snow White and Chocolate! These exterior color selections with a brownish touch gives submessages such as orderliness, authority, rooting, and development.

Eastern Anatolia Region is noted with bold use of colors. In addition to Royal Lila, which has been dominant to interiors for the last few years, as well as vibrant colors such as Istanbul Green and Happy Blue are preferred. For Exteriors, Dark Salmon and Kaju with the touches of orange, as well as Bahama White and Ivory Coast among the light and soft colors are among the most preferred options.

In Southeastern Anatolian Region, generally light colors are preferred for interiors “White Dreams” series, which enables a wider and more spacious feeling has frequently been used in this region. In this series, New Pearl, New Bubble and New Powder are among the indispensable options. For Exteriors, greys are on the lower ranks of the list, and the warm colors such as Chocolate and Brick with the touches of red create striking combinations with the tranquil colors such as Snow White and Fog White.